WebRise + Starwise Internal
Sales Desk
Calculator plus website and marketing cheat sheets for pricing, commissions, objections, and sales positioning.
WebRise Catalog
Basic websites, monthly maintenance, and marketing retainers.
| Service | Billing | Minimum | Average | Commission rule | |
|---|---|---|---|---|---|
| Basic Website | |||||
Basic Website Build Local business website with no advanced custom functionality. | One-time | $2,000 | $3,000 | 30% one-time | |
Website Maintenance Monthly maintenance covering hosting, domain, and support. Ongoing while the client stays with us. | Monthly, ongoing | $40 | $70 | 30% recurring while client stays | |
| Marketing | |||||
Marketing Package 2.2k 1-3 videos per week. Usually top of funnel, or whatever strategy fits the client best. Monthly ongoing retainer. | Monthly, ongoing | $2,200 | $2,200 | $300 one-time | |
Marketing Package 3.7k 3-5 videos per week. Usually top of funnel, or whatever strategy fits the client best. Monthly ongoing retainer. | Monthly, ongoing | $3,700 | $3,700 | $700 one-time | |
Marketing Package 4.5k 7+ videos per week. Usually top of funnel, or whatever strategy fits the client best. Monthly ongoing retainer. | Monthly, ongoing | $4,500 | $4,500 | $1,000 one-time | |
End-to-End Marketing 6-Month High valueFull marketing contract at 7.5k per month for 6 months. | 6-month contract | $7,500 | $7,500 | $2,000 one-time | |
End-to-End Marketing 12-Month High valueFull marketing contract at 6k per month for 12 months. | 12-month contract | $6,000 | $6,000 | $4,000 one-time | |
Deal Sheet
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Website Cheat Sheet
How to sell the WebRise website offer without guessing on the call.
This section turns the internal training video into a working sales aid. Watch the walkthrough once, then use the cards below when you need a fast positioning angle, objection response, or discovery prompt.
Call Flow
What you are really selling
The training is not about pages and plugins. It is about ownership, reliability, and support.
- 01Start by asking what the client has now, who updates it, and whether it has ever broken or been hacked.
- 02Reframe the website as an asset they should own and trust, not a pile of plugins someone assembled quickly.
- 03Explain that the recurring fee covers real support, content changes, email, and reporting instead of bare hosting only.
- 04Expand the conversation into email migrations, ordering flows, e-commerce, or custom operational tools when relevant.
Watch For
The key beats in the recording
These timestamps help you jump back to the part of the training you need.
Three parts of every website
0:35Domain, build, and hosting are the baseline pieces every client needs.
Custom build vs. WordPress
1:24Frame plugin-heavy sites as patchwork that can create security and maintenance issues.
Price objection reset
3:23Cheap builds can turn into paying twice when the site needs to be rebuilt or repaired.
What the monthly fee buys
3:59Hosting is only part of the value. Support, updates, email, and reporting matter more.
Self-serve commerce and ordering
6:34Use this when the client needs products, menus, fulfillment, or order management.
Custom solutions
7:20Booking flows and operational tools become upsells when off-the-shelf software feels limiting.
Domain first
No domain, no website. Domains are typically paid yearly, and WebRise includes the domain free as part of the hosting package.
- Typical range in the training: about $20 to $40 per year from a registrar.
- With WebRise, the domain is included free of charge as part of the hosting package.
Build it properly
Position WebRise as the team that builds from the ground up instead of stacking random plugins.
- Use WordPress carefully as a contrast point: plugin sprawl, slower maintenance, and higher compromise risk.
- Keep the pitch on reliability and business continuity, not on insulting another platform.
Sell the support layer
The monthly fee is not just hosting. It is ongoing service, changes, and coverage.
- Talk about updates, issue fixes, promo changes, and hands-on support.
- Bundle in professional email and reporting when that matters to the client.
Positioning
How to make the custom-build pitch land
Use these angles to keep the conversation on risk, ownership, and long-term value.
Cheap websites are often paid for twice
Use this when a prospect compares you to a low-cost freelancer. The point is that patchwork sites can lead to rework, downtime, hacks, and another bill later.
Plugin stacks create risk
The training repeatedly leans on plugin compromise risk. Use real-world outcomes: hacked redirects, broken forms, and hard-to-maintain setups.
Support is the differentiator
Clients are usually not buying code alone. They are buying fast fixes, ongoing changes, and someone accountable when the site affects revenue.
Retention
What the monthly fee should sound like
The transcript is clear here: do not frame it as cheap hosting. Frame it as ongoing service.
Hands-on support
Pop-ups, copy edits, removals, fixes, and promo changes can all be handled without the client hunting for another developer.
Professional email
The offer includes clean @yourdomain inboxes, with room to scale the count as the team grows.
Quarterly reporting
Reports give the client a reason to stay engaged by showing views, traffic sources, and ad-driven visits.
Discovery
Ask these questions early
These prompts surface the pain points that make the rest of the pitch easier.
Expansion
Natural upsells from the training
Once the core site is understood, these are the next places to grow the deal.
Microsoft 365 or Google Workspace migration
Useful when the client has a larger team, shared calendars, Teams, or workspace licensing needs.
E-commerce, menu, or order management
Sell a self-serve admin interface when they need products, dishes, fulfillment tracking, or pricing control.
Custom booking or ops tools
If a client is unhappy with a monthly SaaS tool, ask whether a tailored workflow would be a better long-term fit.
Marketing Cheat Sheet
How to sell the WebRise marketing offer without sounding like you only sell content.
This tab turns the marketing training video into a sales aid for packages, ad management, lead-based positioning, and the two-video trial close.
Call Flow
What you are really selling
The transcript reframes marketing from pure content volume into measurable business value.
- 01Start by identifying whether the client wants awareness, leads, booked appointments, or direct sales. The pitch changes depending on how trackable the outcome is.
- 02Explain the base package clearly: WebRise handles filming, editing, ideation, posting, dashboard access, and Nova Post across all three tiers.
- 03Move the conversation from content quantity to business value by layering in ad management and lead generation where the industry supports it.
- 04If the client is interested but hesitant, close with the two-free-video trial and frame it as a low-friction fit check for both sides.
Watch For
The key beats in the recording
These timestamps help you jump back to the part of the training you need.
Three-package ladder
0:12The offer is presented as three tiers of the same core service, with more volume and frequency as the package grows.
What every package includes
0:34Filming, editing, ideation, posting, dashboard access, and Nova Post are positioned as standard across the ladder.
Why content-only churns
1:08The transcript calls out retention risk when a client spends for a year and does not feel clear economic value coming back.
Lead-driven positioning
1:56For lead-gen industries, tie the offer to leads and closes so the client can understand why the retainer is worth it.
Two free videos to close
2:54Use the free trial when the prospect is interested but hesitant and frame it as a two-way fit check.
Pricing when ads are included
3:40If WebRise manages ad spend directly, the training suggests adding roughly $500 to $1,000 per month depending on industry.
Three-package ladder
The core service stays the same across the lineup. The client is mostly buying more execution and more output as price goes up.
- Anchor the package discussion on fit and expected business result, not just raw volume.
- The training frames the offer as one engine with more filming and posting frequency at each tier.
Sell value, not just content
The shift in the training is from pure content retainers to value-based deals with ad management and measurable outcomes.
- For lead-gen businesses, move the conversation toward leads, closes, and revenue instead of views alone.
- If the client only sees content output, churn gets easier after long retainers.
De-risk the close
When interest is there but commitment is not, the two-free-video trial becomes the easiest next step.
- Offer the trial with no strings attached and try to schedule it quickly while interest is warm.
- Position it as mutual evaluation so the offer feels confident rather than needy.
Positioning
How to make the marketing offer feel worth it
The message in the training is to sell outcomes, not just output.
Content alone can feel expensive
The transcript points directly at churn after long retainers when a client sees plenty of videos but cannot connect them to enough real business value.
Lead-gen industries are the easiest anchor
For businesses that can track leads and closes, it is easier to justify the retainer with concrete examples of pipeline and sales created from the work.
Some industries need a different proof point
Restaurants and similar businesses may not think in closed leads the same way, so position the offer around demand generation, promotions, and consistent visibility instead.
Value Stack
What changes when ads are part of the deal
Use this section to explain why the marketing offer becomes more valuable and sometimes more expensive.
The base package is still the content engine
Filming, editing, ideation, posting, dashboard access, and Nova Post remain the core delivery across the lineup.
Client-managed spend keeps the package cleaner
If the client is handling ad spend on their side, the structure can stay closer to the standard package without a major pricing change.
Managed ad spend adds monthly cost
If WebRise is also handling ad spend directly, the training suggests adding about $500 to $1,000 per month depending on industry and scope.
Discovery
Ask these questions before pitching a package
These prompts reveal whether you should lead with content, lead generation, or the free-trial close.
Close
How to move the marketing deal forward
The training gives a practical path from interest to commitment without forcing the close.
Use the two-video trial to unlock hesitation
The recommended close is simple: offer two free videos, no strings attached, so the client can experience the process before committing.
Frame the trial as a two-way street
The transcript explicitly says both sides are evaluating fit. That makes the trial feel selective and professional instead of desperate.
Graduate the conversation into value-based contracts
The larger shift is from 'we post content' to 'we create measurable business value through content plus ads and, where possible, lead flow.'